The PROD homework for next week is to interpret one paragraph from the “I’m a VC” song lyrics (below the video). Use (your participation (class) number modulo 10) + 1 to determine your paragraph and be ready to discuss it in class.
Today, Erich Meier, top product manager at Methodpark AG and member of its board taught us about strategic product management. Thank you, Erich, for teaching us!
Product management is an under-taught topic. It sometimes hides as “requirements management” as part of a larger software engineering course. But that’s just short-changing one of the most important business functions in product development firms there is. We are trying to change this situation with our Product Management Seminar. You can take a look at the PROD schedule as well as the PROD concept “Product Management by Case”. We aren’t quite there yet to change this course over from a seminar to a case-study lecture but will ultimately do so. If you are from industry and would like to have a Master’s Student analyse some of your historic and difficult decisions and turn them into a case for teaching, please let us know!
Our Product Management Seminar, facing a full house, is off to a good start. In the photo below you can see not only the class but also my co-lecturer, Dr. Meier of Methodpark AG, in the front. The class is structured along our Product Management by Case effort. If you are a student, feel free to audit. If you are from industry, feel free to check out the talks as well.
If you intend to take AMOS in SS 2012 please take this survey. It will remain open until the last week before the semester starts.
Please register for AMOS or PROD on StudOn as soon as possible. Both classes are oversubscribed. If you got “wait-listed” it doesn’t mean you won’t get in. We will make a selection based on team formation and not on who came first. But first, we’ll try to take more students. The main issue is (mostly) not a limit in the number of students that we can take, but a limit in the size of the available room. Last year, students had to sit on beer benches, and that’s not really acceptable.
For AMOS, we need to know which role you want to play. Is it a 5 ECTS Product Manager (Scrum: Product Owner) or a 10 ECTS Software Developer (Scrum: Team Member) role? For this, please fill out this survey and let us know your email address at the end.
Should we teach in English or German? Or both? But then, which class in which language?
This question is at the center of an on-going debate, and it is a hard question to answer. Here is how the Open Source Research (and Teaching) Group is looking at the situation.
The fundamental assumption is that we (German Universities) want to attract students who are not native German speakers. There are two main reasons: (a) It is a large market (for education) and (b) Germany needs new and fresh blood from abroad. English is the international language and the main common denominator. Spanish never made it there and Chinese is a long way off and might never make it either. German, of course, is a remote also-ran.
FAU students love our industry speakers, as class evaluations regularly show. This semester, DATEV eG, stands out. Both talks by Victor Sauermann and Ulf Schubert received a lot of praise verbally, and we also received it again in the class evaluations. Picking from a number of similar comments, here is what one student wrote:
Die Gastvorlesung zum Thema User Interface Design (DATEV) war sehr gut!
We currently have plenty of Bachelor and Master Thesis opportunities available that focus on product management. Specifically, these are case-writing theses. In such a thesis, you will work with an industry partner (and us) to analyse a specific situation that the industry partner once faced. Typically, that situation was about making a difficult decision. The industry partner provides the specifics of the situation and we help you with the underlying concepts needed to analyse the situation. The result of your work is a “case” that describes the situation and that we intend to use in future teaching. The case will be made available for free.
Please let us know if you are interested. Just send an email to Prof. Riehle. Also, a great way to get started or just get an impression is to take the Product Management seminar.
“Dirk, if I were a student, I wouldn’t attend your classes. I never liked to speak up and would rather cram for an exam at the end of the semester rather than open my mouth in class.”
Well, that was quite the bummer. However:
We teach to make the most of your time: To achieve the highest possible learning in the shortest amount of time. Your (student) time is precious, and so is ours. For that, we encourage active class participation. To make this clear, parts of your grades depend on that participation.
Look at the following increasing steps of class engagement: